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Nielsen research conducted a study for Twitter UK back in March, revealing the top ten reasons why people follow brands.
Among the top 10 reasons, one of the biggest themes was discounts.
There was an interesting study by a group of Korean researchers into the how and why of unfollowing.
They looked at 1.2 million Twitter accounts and analyzed 51 days’ worth of tweets and interactions.
I’m afraid there’s no switch to flip to get the followers flowing. Researchers at Rutgers University found that only 20 percent of us are informers on social media, while the other 80 percent are meformers. The Rutgers team ended up creating the term “meformer” after analyzing data from a sampling of Twitter accounts.Here are the Big 10: There’s lots of really good advice here on what works and what doesn’t in terms of adding followers.These strategies are really good for consistent growth of your followers, and most of the advice you’ll read—How I Went From Zero to 380,000 Followers and Twitter Tips From a Marketer with 200K Followers—will be variations on many of these bullet points.Do you recognize some of your tweets in the following examples? Of course, this interesting idea of greatness is made all the more powerful with some stats to back it up.Aim to boost your information sharing on social media so that you more closely align with the informer cluster rather than the meformer cluster. Hubspot data scientist Dan Zarella researched the effect of authority in a Twitter bio.
Create amazing things and be a leader in your industry. Terms like author, expert, founder, and official can be powerful assets to growing your followers.